Discuss the role of a marketer, specifically someone focused on public relations, working for Amazon.

Words: 239
Pages: 1
Subject: Uncategorized

Write an article about how Amazon is manipulating product reviews:

https://www.washingtonpost.com/business/economy/how-merchants-secretly-use-facebook-to-flood-amazon-with-fake-reviews/2018/04/23/5dad1e30-4392-11e8-8569-26fda6b404c7_story.html?utm_term=.cc6152d23fa1
Discuss the role of a marketer, specifically someone focused on public relations, working for Amazon.

From this imagined role, write a brief press release/statement (200 words or less) indicating how Amazon will respond to this situation.

***Please read this portion and attend to everything this prompt asks for. It is what this assignment’s rubric is based on.*** First make a decision about your target audience (are you directing your message at customers, regulators, retailers, etc.?). Next, consider your objectives with the statement. Once you do those things, figure out what you think Amazon should do to achieve those objectives. Finally, figure out the best way to explain your recommendation and package it in writing appropriate for your target audience.

**This question requires a substantial amount of thought before your start writing.**

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