Exam Content
Assignment Overview
In this week’s Strategic Management Research Project presentation, you will demonstrate your understanding of strategic management, apply critical thinking and problem-solving skills, and exercise your skills in quality control when you evaluate the effectiveness of operational changes at Alphabet, Inc. Recall that you are the assistant strategic development analyst. You are presenting your findings to Alphabet’s leadership from your evaluation and entries in your strategic management research journal over the past 4 weeks.
Assignment Preparation
Review your strategic management research journal entries from the assignments in Weeks 1-4. Be sure to make changes as a result of your continued evaluation and apply faculty feedback from previous assignments.
Assignment Deliverable
Create a 12- to 15-slide presentation for Alphabet’s leadership team in which you:
Evaluate the mission, vision, and values of Alphabet by doing the following:
Summarize your evaluation of the alignment between what Alphabet is currently doing and as compared to its mission, vision, or values statement.
Instructors Expectations: You only need to choose one statement. Compare what Alphabet is doing now vs. one of the three statements. How is it demonstrating that it is fulfilling its statement?
Recommend changes you would make to Alphabet’s mission, vision, or values statements to improve organizational goals. Explain what impact the changes will have on the organization’s performance.
Instructor Expectations: Recommend a change to one of Alphabet’s three statements. Explain why you recommend the change and the projected impact on performance or organizational goals.
Conduct a competitive analysis in which you:
Explain your analysis of the strengths and weaknesses of Alphabet’s competitive advantages and disadvantages.
Instructor Expectations: Explain your analysis.
Recommend operational changes to improve Alphabet’s competitive advantages and business performance. Justify how these changes will impact performance.
Instructor Expectations: Explain why you recommend a change and the projected impact on performance.
Propose a plan to measure and monitor the effectiveness of your recommended operational changes in Alphabet’s competitive advantages to achieve organizational goals. Be sure to explain how you will measure the results and how you will monitor the progress of the operational changes.
Instructor Expectations: A) Propose a plan to measure the results and effectiveness of your proposed operational changes to impact Alphabet’s competitive advantages. Indicate how you will measure your proposed plan-metrics, trends, qualitative-quantitative, etc.), and B) Include in that plan, how you will monitor the recommended operational change? How will you know if you are on target or off target? Timelines.
Evaluate Alphabet’s global strategy by doing the following:
Summarize your assessment of Alphabet’s global strategy. Support your assessment with examples.
Instructor Expectations: See week 4 assignment. What global strategy does Alphabet use. Explain. Provide examples for your conclusion.
Recommend operational changes to improve Alphabet’s global strategy and business performance. Justify how these changes will impact performance.
Instructor Expectations: Recommend changes to the global strategy, explain why you made the recommendation, and what is the projected impact on performance.
Propose a plan to measure and monitor the effectiveness of your recommended operational changes to Alphabet’s global strategy to achieve organizational goals. Be sure to explain how you will measure the results and how you will monitor the progress of the operational changes.
Instructor Expectations: Propose a plan to measure the results and effectiveness of your recommended operational changes to Alphabet’s global strategy that will help achieve the organizational change you recommended in item #7. Indicate how you will measure and monitor your proposed plan-metrics, trends, qualitative-quantitative, etc. How will you know if you are on target or off target? Timelines.
Include your key findings, recommendations, and supporting rationale for your recommendations. Include speaker notes, video, or audio narration (with full transcript) with supporting details that are not present on your slides.
Format your references according to APA guidelines.
