To successfully complete this course, you or a group of up to three individuals will be responsible for producing and presenting a digital marketing strategy to improve the current efforts of a given brand. Consider yourselves as an agency, with your brand being the client. Given the scope of this project, it is recommended to work with a group to manage and distribute the workload.To successfully complete this course, you or a group of up to three individuals will be responsible for producing and presenting a digital marketing strategy to improve the current efforts of a given brand. Consider yourselves as an agency, with your brand being the client. Given the scope of this project, it is recommended to work with a group to manage and distribute the workload.
For your final project, you are free to select a brand which is to be approved by your Instructor. Be mindful of the brand that you’re selecting, as you’ll want to identify gaps in their digital marketing efforts and provide clear solutions.
Consider the amount of data available, as you’ll want to understand how they are performing and what they can do to improve. Also, ensure that the brand you select has a sufficient presence (i.e. a website, social media channels, discoverable on search, etc.) that can be used to inform your strategy development and recommendations.For your final project, you are free to select a brand which is to be approved by your Instructor. Be mindful of the brand that you’re selecting, as you’ll want to identify gaps in their digital marketing efforts and provide clear solutions.
Consider the amount of data available, as you’ll want to understand how they are performing and what they can do to improve. Also, ensure that the brand you select has a sufficient presence (i.e. a website, social media channels, discoverable on search, etc.) that can be used to inform your strategy development and recommendations. Feel free to consult tools such as Similar Web and credible research sources to better understand any current problems your brand may be facing, any opportunities that exist, along with how the brand’s marketing efforts are performing.Feel free to consult tools such as Similar Web and credible research sources to better understand any current problems your brand may be facing, any opportunities that exist, along with how the brand’s marketing efforts are performing.
For your final project, you are free to select a brand which is to be approved by your Instructor. Be mindful of the brand that you’re selecting, as you’ll want to identify gaps in their digital marketing efforts and provide clear solutions.
Consider the amount of data available, as you’ll want to understand how they are performing and what they can do to improve. Also, ensure that the brand you select has a sufficient presence (i.e. a website, social media channels, discoverable on search, etc.) that can be used to inform your strategy development and recommendations.For your final project, you are free to select a brand which is to be approved by your Instructor. Be mindful of the brand that you’re selecting, as you’ll want to identify gaps in their digital marketing efforts and provide clear solutions.
Consider the amount of data available, as you’ll want to understand how they are performing and what they can do to improve. Also, ensure that the brand you select has a sufficient presence (i.e. a website, social media channels, discoverable on search, etc.) that can be used to inform your strategy development and recommendations. Feel free to consult tools such as Similar Web and credible research sources to better understand any current problems your brand may be facing, any opportunities that exist, along with how the brand’s marketing efforts are performing.Feel free to consult tools such as Similar Web and credible research sources to better understand any current problems your brand may be facing, any opportunities that exist, along with how the brand’s marketing efforts are performing.
