Then the following 4 analysis questions will need to be answered but integrated into the required format which is also below.
1. Critically evaluate Icebreaker’s existing distribution and positing strategies from the perspective of continued international expansion.
2. For entry into China, what information does Icebreaker need, and how might it obtain the needed data?
3. Assess the attractiveness of the Indian market for Icebreaker. Make note of the type and sources of information required for your evaluation.
4. Critically evaluate the sale of Icebreaker to VF Corp. What challenges does Icebreaker face?
FORMAT REQUIRED:
1. Introduction
In a few sentences describe the case. In a sentence or two, tell the reader how your paper will be organized, i.e. what the major sections will be and the order in which they will be presented.
2. Body
Include four major sections: identification of major stakeholders and their problems, goals, and concerns; identification of problems; analysis of alternative solutions; recommended solutions.
A. Identification of Stakeholder’s Problems, Goals, and Concerns
a. For each stakeholder, identify events in the case that that stakeholder finds troublesome and would consider a problem; in doing so, quote the case.
b. Identify the assumptions being made by each stakeholder, and the apparent biases of each stakeholder; in doing so, quote the case.
c. Identify the goals (sometimes stated as explicit demands) of each stakeholder; in doing so, quote the case.
d. Then, as best you can be based on the evidence of the case, identify the concerns underlying these demands; again, quote th
e case.
B. Identification of Problems
a. Identify the key problems that must be solved. Explain with reference to appropriate concepts, theories, models, and/or research findings—and the evidence of the case. Quote evidence to justify your assertions. (Note: this is likely to be a lengthy part of your analysis.)
b. Also, identify problems that are less central but still deserving of attention, as well as problems that can safely be ignored for the foreseeable future.
C. Analysis of Alternative Solutions
a. Keeping in mind the whole array of problems that must be solved, describe two or three alternatives courses of action that might be taken to resolve these problems. Be specific and practical.
b. Identify the strengths and weaknesses of each course of action, with reference to the following:
· how the course of action is expected to resolve the key problems presented.
· how the recommended course of action will affect other remaining problems.
· how the recommended course of action will be perceived by each stakeholder.
· the difficulties you will encounter in actually implementing the course of action under consideration.
· how implementing the proposed course of action may create new problems.
· how uncertainties in your evidence and assumptions you have made during your analysis might affect the courses of action that you are considering.
D. Recommended Solutions
Present a detailed recommendation, based on your analysis of alternative solutions:
· Present a rationale for your recommendation that anticipates challenges and counter-arguments.
· Describe a plan for implementing your recommendations.
· Describe the criteria that could be used to assess how well that implementation plan is working.
3. Conclusion
Briefly summarise the essential difficulties posed in this case and the relevance of the recommended solutions.
