Unpacking the H&M ‘Coolest Monkey in the Jungle’ Ad

Assignment Question What were the ethical implications and consequences of H&M’s ‘coolest monkey in the jungle’ ad featuring a black child, and how did the incident affect the company’s brand reputation and consumer behavior? Specifically, was the use of the term ‘monkey’ inappropriately racist towards the Afro-American community, and was it intentional or part of … Read more