Customise an essay, critically analysing and providing answer to the question below: “H & M’s vision is to lead the change towards a circular and climate positive fashion, while being a fair and equal company. Because consumers are becoming more environmentally conscious, sustainability is becoming increasingly crucial in the fashion business. The essential link when a fashion company wants to promote sustainability is to build a sustainable supply chain. H & M has been working on three important long-term goals, which are as follows: By 2020, all of H & M’s cotton is originated from most sustainable sources (which is already achieved). By 2030, 100% of H & M’s products will be made from more sustainable or recycled materials. Besides, H & M will be climate positive across its value-chain by 2040. A fully circular model, on the other hand, can only be fuelled by renewable energy. In 2018, H & M had a 96% customer satisfaction rating. H & M says that it is “leading the change” with regards to sustainability. Do you really think others – with fewer resources – will follow suit?” NOTE * Garment manufacturing accounts for 70% of the climate impact with fast-fashions (H & M, n.d) * H & M’s outsourcing model means manufacturing is given to more than 900 independent suppliers throughout Europe and Asia (Tun, 2021). H & M concentrates on their designs and value chain management H & M (n.d) ‘Climate’, H & M Group Tun, Z.T. (2021) H & M: The secret to its success GUIDES 1.This request requires a first-rate analysis 2. In answering the question, please remember to: * critically evaluate three ways in establishing whether or not H & M is “leading the change” with regards to sustainability – briefly * critically analyse, at least, two reasons why you think H & M may not be ready to lead the change – briefly * critique H & M’s approach to sustainability and justify with three reasons (backed by evidence) why you think other fast-fashion companies , with fewer resources, will follow H & M’s sustainability path towards a circular and climate positive fashion 3. Use, at least, 9 references from relevant textbooks, peer reviewed journal articles and online materials to enrich your analysis (References from Investopedia, Wikipedia and encyclopedia not allowed). Where feasible, please include ANY of the following in the references: Elizaga, U.L. (2016) The contrast of Fast Fashion Giants, Zara, H & M and UNIQLO ; Johnson, G., Whittington, R., Scholes, K., Angwin, D. & Regner, P. (2020) Fundamentals of Strategy, 5th Edition, Harlow: Pearson ; Camillus, J.C. (May, 2008) Strategy as a Wicked Problem, Harvard Business Review, 99-106 ; Hambrick, D. & Fredrikson, J. (2005) Are you sure you have a strategy?. Academy of Management Review Executive, 19(4): 51-62. Use, at least, 4 relevant academic journals. 4. Words in “quotes” should not be more than 3% of the total word count for this essay. 5. Please use recent references (between 2014 and 2021). References below 2014, if any, should not be more than 3. References below Year 2000 not allowed. 6. Introduction should not be more than 25 words. 7. Conclusion is not required if you are limited by word count 8. Emphasis should be on critical analysis to energise the discussion 9. Cite doi for journal reviewed articles 10. Avoid plagiarism
