Contents– Company introduction:Scope of the company, Mission/Vision Statement plus five-year revenue and profits (or proxy if not available)– Brief description of digital technologies used by the company– Analysis of macro environment in the context of digital transformation (i.e. PESTEL) – Analysis of competitive advantage through digital transformation (i.e. VRIO analysis)– Strategic group analysis (with digital transformation as one of the dimension, and second dimension of your own choice such as market share, international expansion, innovation etc)– Recommendations: How can the organisation ensure to create value and gain sustainable competitive advantage through digital transformations?- Compare your recommendations (based on your findings and analyses) with the recommendations of Generative AI such as ChatGPT.
