Assignment Question
Promotion should be carried out to align with a company’s values. You will address promotional and ethical considerations to a company situation. You will create a PowerPoint presentation with slide notes to include these concepts. You will use the checklist below to complete your presentation. Scenario: A new company, Lion Pharmaceuticals is a U.S. pharmaceutical manufacturer that is expanding rapidly around the world. Honesty and integrity are key to the company with regard to product quality per the values of the founder of the company. Lion Pharmaceuticals has developed lower-cost medications for consumers who can’t afford the higher cost of self-injecting allergy medications in the marketplace. These products are used for people that suffer from life-threatening allergic reactions. The result of the new medications has resulted in the fast growth of the company with the addition of 100 new employees in the coming months. Because of the rapid hiring growth, there is a concern that the values of the founder regarding social responsibility will not be continued while creating a quality product. Your role as a marketing consultant for the president and management of the organization. You will address items in the checklist relating to promotional strategy in tandem with the ethical and social responsibility values of the founder of the company.
Checklist:
1. Develop an ethical code of conduct to make sure that employees maintain the values of the founder in promoting the product.
2. Include an advertising campaign for allergy medications for life-threatening conditions that use self-injecting devices.
3. Discussion what public relations tools can be used to promote the product that incorporates company values.
4. Include at least one consumer sales promotion and social media tool. You will create a 10 – 12 slide PowerPoint presentation to discuss each point. Make sure to include slide notes for each slide to “narrate” the four to five bullet points on each slide page.
