How should 66° North evaluate fit with the US market? If 66° North pursued entry into the US market, how should they do it? What other countries might be a good fit for 66° North? Would you recommend pursuing market entry into other countries instead of the U.S.?

Assignment Question

Worth 13% of final grade Descriiption: This assignment requires students to analyze a case related to the technological changes introduced by businesses. Required Materials Wilcox, R. T. & Yemen, G. (2021). 66° North: Made for Life. Harvard Business School Publishing. Instructions Review readings from unit 8. Thoroughly read the case. It is recommended that you read 2-3 times.

Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), incorporating a minimum of five sources, with a minimum of two of the five sources academic, considering the following guiding questions: With a footprint in several markets and a solid array of products, would a costly attempt to gain greater visibility in the US market make sense? How should 66° North evaluate fit with the US market? If 66° North pursued entry into the US market, how should they do it? What other countries might be a good fit for 66° North? Would you recommend pursuing market entry into other countries instead of the U.S.? If so, which countries and what do you need to consider to successfully expand into your recommended countries?