Discuss on Instagram campaign.ROPE format to analysis instagram’s new campaign” yours to make”. Only do the R part which is the research.
This is the link to the campaign https://www.socialmediatoday.com/news/instagram-launches-new-global-branding-campaign-highlighting-the-benefits/607173/
Please refer to this article about the format of “R“， need to include (1)Client/organization (2)Opportunity / problem (3)Audiences (publics): Identification of key groups to be targeted for communication.
Analysis of Pepsi Refresh Project PR campaign (R.O.P.E. Format)
