ONLY ONE PAGE FOR BOTH PROMPTS.
1.
In the ASG simulation, you chose a product line. In this unit, you read about branding in Chapter 10.
Topic: Brand Mantra
Create a brand mantra (internal) that might address all that the ASG brand offers.
Explain why your brand mantra would be well-suited to ASG based on the background information that you have.
Now create a brand mantra for yourself. Explain your mantra.
2.
Topic: Is Positive Beta Better Than Negative Beta?
A beta factor represents risk in a financial instrument or commodity. The risk involved here is volatility risk, which will give you an understanding of how the security is expected to move in the market. Understanding volatility can help you build portfolios that will meet investment goals.
Explain the reasons for changes in beta and explain if one should be more concerned with a negative or positive factor. Be sure to reference volatility.
Please provide an example of negative beta.
