American fast food chain In-n-Out Burger has decided to expand their operations into the Australian market. They have engaged you to research the fast food and burger restaurant market in Australia. In-n-Out Burger wants to know the following:
1. What is the level of competition in the Australian market?
2. Is there a place for In-n-Out Burger in Australia, and if so, where?
3. What strengths does In-n-Out Burger bring that it can leverage to expand in Australia?
4. What weaknesses must they address?
5. Any other information that may be useful in expanding their Australian presence.
Additional Information:
• You must analyse the industry (ie – Consumer Services) using appropriate analytical tools discussed in both the content lectures and the live lectures
• You must outline the major weaknesses of In-n-Out Burger
• You must outline the major threats to In-n-Out Burger
• You must outline the key strengths of In-n-Out Burger
• Your recommendations must identify the opportunities that In-n-Out Burger has AND must identify how to take advantage of these opportunities (including ways of leveraging the strengths to do so)
Analytical Tools:
