The opportunity
The Idea and what market industry research: This idea gives the opportunity for military members on a base to make a little money by delivering groceries from the commissary or the BX to other members on base who might not have the time to go grocery shopping due to the fact that they could have a family at home or a busy life in general. Curbside pickup can also be implemented into the commissary and BX to allow for easier shopping for military members. Most mainstream grocery stores have this option (Walmart/Target), whether it be curbside pick up or deliverable groceries. This would just expand on that idea to military members on a military base.
Sources:
● https://www.grandviewresearch.com/industry-analysis/online-grocery-market (Link to online grocery delivery growth! We obviously do not have our own company and business yet, but we can use this link and cite to see how we can dominant the market and see what people and what online delivery grocery is going in the near future)
● Textbook (Attached) as well and control F to find the specific definitions to cite what the textbook wants an entrepreneur to think about to gain or develop competitive advantage and how to make our idea better than others.
https://drive.google.com/file/d/1D3Ewo6iQ1o40a4fxyTrO2bFm-E8J7I9-/view?usp=sharing
My part (one page)
We are using Pull factors guidelines because we have an identified market gap, this is the question that applies to the question I am answering on the project, I must state the question I am answering and also answer any competitive greats how to combat the threats and how will our idea stand out better?: Evaluate the competitive threats and how you might combat these threats (if someone is already offering a similar product/service, how will your offering be different/better? If no one has an offering like yours, which companies might become competitors once you prove successful?)
Requirements
DEFINITIONS: A Push-Based opportunity is one where a new technology/design is identified and is pushed to a market. A Pull-Based opportunity is one where a market opportunity, problem, or gap is identified, and then a solution is developed.
OBJECTIVE: This is your first formal written attempt at systematically communicating your opportunity. I am doing a Pull-Based opportunity Be sure to address the following issues:
Evaluate the competitive threats and how you might combat these threats (if someone is already offering a similar product/service, how will your offering be different/better? If no one has an offering like yours, which companies might become competitors once you prove successful?)
My part of the grade:
New Idea Descriiption: 1 2 3 4 5 (Is this a unique idea? Can it be developed into a competitive advantage?)
