Case Discussion Questions
Where did the original idea for the Starbucks format come from? What lessons for international business can be learnt from this?
What drove Starbucks to start expanding internationally? Is this strategy in the best interests of its companys shareholders?
Why do you think Starbucks decided to enter the Japanese market via a joint venture with a Japanese company? What lessons can be drawn from this?
What drove Starbucks to shift from a joint venture strategy in China to run the operation through a wholly owned subsidiary? What are the benefits here? What are the potential risks and costs? Do you think this was the correct decision?
