Working individually, students are required to research and analyze a company or brand’s use of social media. Using Microsoft Power Point students will craft a polished report that demonstrates their ability to understand a business’ use of social media for the following purposes:
1. Raise awareness
2. Influence desire
3. Encourage trial
4. Facilitate purchase
5. Create loyalty
Students must analyze the use of the following social media tools:
• Facebook
• Twitter
• Instagram
• TikTok
• YouTube
Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they were to hire it. Include the following sections:
Introduction: Introduce the company and what it is that they do and why social media is important to their business; HINT: Look at the industry they operate within as well as norms/standards for social media use in that industry.
Overall summary of social media use: Briefly summarize the company’s history with social media and current use of social media along with the overall strategic focus from one or several of the above purposes; can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.)? Are they using the different tools like Twitter, Instagram, Tik Tok, etc. in ways that are unique or duplicative (of other companies or competitors or even of other platforms—in other words are they saying the same uninspired things over and over again across platform or are they a using a unique voice that adapts to the platform/medium? How are they leveraging each tool for the best effect/impression?
Use of each listed tool (all five): List how each tool is used; provide examples; infer the primary purpose from those listed above.
Assessment and recommendations: Assess overall social media use. Make at least three recommendations based upon your assessment and research.
References: Three to five references or as many as necessary
Social Media Audit Format: The Power Point must meet the following requirements:
· Include cover page with name, date, assignment name, etc.
· Include reference page at the end
