Marketing personnel must be ‘savvy’ about psychological effects.
As such, they are knowledgeable about negativity bias.
What do you uncover about negativity bias that would bring about ‘critical thinking substance’ to addressing how does marketing restore a tarnished brand.
QUESTION 2:
Reflecting on the Board questions:
What event or series of events led the organization(s) negative brand image?
Marketing is challenged to address reverting any negativity that is coming from the respective internal/external environments. Those factors can come about quickly or seep in across time.
The trend today (2023), is the the nursing home business is headed downward. Many business reasons for that trend and of course contributing to that is negative bias, where nursing homes faired poorly in the pandemic.
What happened in those nursing home businesses is reflected in SWOT, their internal and external environments.
Examples support the learning process.
Do you have an current example where negativity seeped into a product/service and affected the brand image? Please share.
