Please follow the below outline.
Please Make Sure To use only 2012 as your base and sources.
AThe outline from class is the following:
I. State clearly the main problem or challenge that management faces and other strategic issues in a paragraph or less.
a. Do not recite what’s given in the case such as history
b. show evidence of the management weaknesses from the case
II. Strategic Analysis
a. Strategic Analysis tools:
1.five forces model,
2. strategic group map,
3.PESTEL,
4. VRIN
5. State the generic strategy
6.analyze the vision, mission, what are the core values, and value proposition,
b. other tools: SWOT, etc
III. Financial Analysis
a. financial statement analysis
b. ratio analysis
IV. Recommendations
