Discuss Ethical and Legal Issues Surrounding Social Media and Marketing.

This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness. Based on … Read more

Marketing and Markets in a Digital Age:You are to write a short case study focusing on how your brand creates value for its customers through its marketing.

Two tasks 1. Part 1. Case Study-Charity (600 words)-5 reference You are to write a short case study focusing on how your brand creates value for its customers through its marketing. 2. Part 2. Report – (3,400 words) -MUST USE “Part 2. Report Template.doc“-25 references You are to write a report recommending a relevant marketing … Read more