Textbook:Stevens, R., & Silver, L. S. (2015). Strategic planning and marketing in healthcare organizations
Firshein, J. (1996). 20 strategies for marketing your managed care planLinks to an external site.. Healthcare Executive, 11(1), 15-7. Retrieved from http://www.ache.org/HEOnline/digital/heonline_index.cfm
Hospitals & Health Networks. (2014). Social media: What your hospital should knowLinks to an external site.. Retrieved from http://www.hhnmag.com/display/HHN-news-article.dhtml?dcrPath=/templatedata/HF_Common/NewsArticle/data/HHN/Magazine/2014/Feb/gatefold-social-medi
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