How Would-Be Category Kings Become Commoners, by R.McDonald, K. Krach, MIT Sloan MR, 2021, Winter
1 Discussion post(300 words) Select ONE important from your prospective topic from ONE of the articles, recommended for L7 & L8 Lectures 7 & 8 (select and review ONE of the following articles): 1. 10 Principles of Modern Marketing, Lewnes A., MIT Sloan Management Review, 2019 Spring 2. Marketing in Five Dimensions, Ransbotham S., MIT … Read more