CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Learning Outcomes:
▪ CLO3-PLO2.2- Explain the contribution of functional, business, and corporate strategies to the competitive advantage of the organization.
▪ CLO4-PLO2.3-Distinguish between different types and levels of strategy and strategy implementation.
▪ CLO6-PLO3.1-Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations
Mini project
From real national or international market, choose an example of merger/ acquisition or, any other type of strategic alliance between two or more firms (mutual consortia, joint venture, licensing, franchising, value-chain partnership, …), and answer the following questions: (2marks each question).
1. What is the type of strategic alliance between your chosen firms? What are the reasons for this alliance? Justify your answer.
2. Do you consider that this strategic relationship is successful? why?
3. What are the different benefits (economic, commercial…) for each firm from this alliance?
4. Are the corporate cultures of these firms compatible? Which method is used to manage culture after this strategic alliance? Argument your answer.
5. What are the main difficulties faced by these firmsafter their alliance? Suggest recommendations to improve their competitive advantages.
Answers
