The professor has allocated us into pairs. Each pair will view each other’s video presentation recording already submitted (order no. 46858420, writer 311766169).
After watching the video, I need to compare and reflect on the approach, rationale and argument presented by my peer in comparison with my own work. Comment on the key differences and how this might shape my learning / alter my approach to a similar project in the future.
The learning outcomes for this assignment are:
Students will be able to differentiate between different perspectives on sports marketing (i.e. management; social; marketing-through-sport). Students will be able to evaluate the suitability of different research and communication techniques through reflective verbal discussion and written tasks. Students will be able to demonstrate a critical awareness of the unique nature of ‘sponsorship’ and the key considerations for a sports marketing manager. Students will be able to evidence a critical awareness of digital marketing intelligence and how this might be used in sports marketing.Students will be able to (re)organise and communicate the value propositions of sports brands at a strategic level.
The word count is approximately 350 words. As per the assessment length policy, penalties will be applied to assessments which exceed the length of that stated in the assignment brief. Please state your word count at the end of your post (this will not be included in the word count).
