There should be a total of 10 slides including a reference slide.
Complete an abbreviated Case Analysis and thorough responses to the Discussion Questions for Case 15 L’oréal: The United Nations of Beauty (Page 552).
Executive Summary PowerPoint Presentation:
The purpose of Executive Summary PowerPoint Presentation assignments is to help you become proficient in analysis-based decision making. The case analysis is your detailed, specific action plan to address case issues. Each recommendation should be supported by facts disclosed by your analysis of the case.
Create an Executive Summary PowerPoint Presentation with 10-12 slides in APA format (all in your own words, including a title slide and reference slide). Choose one professional design with high contrast. Create short bullet points on the slides and you may include pictures. Provide detailed text that includes your Case Analysis and Discussion Questions and detailed answers in the slide notes (How to add slide notes: https://www.youtube.com/watch?v=GTRRyEaUsbM). Use in-text citations on the slides where you refer to source material.
Refer to the attached case analysis guide for the School of Business and include the items listed below in Sections A and B (bullet points on your slides and details in the slide notes). A minimum of two academic or business references are required.
Section A Case Analysis (Provide an overview in each of these categories)
Executive Summary
Problem/Issue Identification
Analysis/Evaluation
Recommendations
Section B Discussion Questions
Describe in detail L’oréal’s global strategies to sell its product lines around the world. Refer to at least three of its product lines.
L’oréal uses a unique global approach to market its brands. Prepare a SWOT analysis with five items in each of the blocks to highlight the Strengths, Weaknesses, Opportunities, and Threats that L’oréal faces with its global approach. Here’s some help in developing the SWOT: https://www.aha.io/roadmapping/guide/templates/swot-analysis
What is the highly innovative strategy L’oréal uses in terms of managerial staff to be highly effective? What are the benefits to the company and consumers?
Identify some of the key research work that has gone into L’oréal becoming a successful global brand. What do you believe are the three most important strategies that the company has put into place? Support your ideas with research.
What are L’oréal’s profits over the last three years? Do you believe the company will be able to continue to be so highly profitable based on all of the investments it makes when it moves into a new location, acquires a new company, and continues to conduct thorough research to launch locally appealing products?
Grading Criteria
Demonstration of an understanding of the case details (executive summary) (10%)
Identification and analysis of the issues presented in the case (10%)
Response to case discussion questions (50%)
Recommendations (10%)
References & APA style (10%)
Language, grammar & mechanics (10%)
