After reading the case “Wellington Brewery,” reflect on the challenges of the organization. Build a value chain of the organization’s activities and identify the strongest and weakest link. Then, based on the information in the case, perform a SWOT analysis. Make sure that there are at least three strengths, weaknesses, opportunities, and threats each. Finally, based on your analysis of the value chain and SWOT, explain what is the most important strategic challenge or opportunity facing the firm and how it could be implemented.
Wellington Brewery
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