Complete a case study of Southwest Airlines. You will find the case in the case section of the text. A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consultant asked by Southwest Airlines to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
INSTRUCTIONS
The completed case study must include these components:
• Cover page (must include the company name, your name, the date of submission, and a references page; the document must follow current APA guidelines)
• A total of 14 pages (for all three parts, combined) of narrative text, this does not include the financial statements, reference pages, or matrices
• Reference page (follow current APA guidelines)
• Historical Financial Statements, Projected Financial Statements, NPV Calculations and a Cost Sheet for the strategy in an Excel document
• Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices).
Sources should be no older then 3 years have a DOI and be scholarly except the SEC site.
All Case instructions, the case from the book and the chart templet are attached.
