Summary
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Overview
In this assignment, you are to use the same corporation you selected and focused on for
assignments in Weeks 3, 6, and 8.
Research the company on its own website, the public filings on the Securities and Exchange
Commission’s Filings & Forms page, Strayer University’s online databases, the Lexis Advance
database, and any other sources you can find. The annual report will often provide insights that can
help address some of these questions.
You will give a 15-minute presentation to the board of directors of the corporation. Use the Capstone
Template [PP TX] to ensure that your assignment meets the requirements.
Requirements
Develop an 812 slide PowerPoint presentation with speaker notes based upon your assignments
from Weeks 3, 6, and 8, and the following:
Develop an executive-level PowerPoint presentation with 812 slides that contain speaker
notes and appropriate graphics.
Create a SWOT analysis for the company to determine its major strengths, weaknesses,
opportunities, and threats.
Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths
and opportunities, and minimize its weaknesses and threats.
Discuss the various levels and types of strategies the firm may use to maximize its
competitiveness and profitability.
QOutline a communications plan the company could use to make the strategies you recommend
above known to all stakeholders.
Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine
the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific
examples to support your response.
Go to the Strayer University Online Library or the Internet and locate at least three quality
references. Note: Wikipedia and similar websites do not qualify as academic resources.
Submit all references on a Works Cited page using SWS format.
This course requires the use of Strayer Writing Standards. For assistance and information, please
refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.
The specific course learning outcome associated with this assignment is as follows:
Develop a corporate presentation based on a SWOT analysis, strategies for maximizing
competitiveness and profitability, a communications plan, and an assessment of efforts related
to ethics.
