This is the section of this project that needs to be completed. Only 2-3 slides, not including title slide or reference slide. Must use database articles or scholarly articles. The company this is about is Purple Innovation, Inc. Other instructions are attached. 2. Market Attractiveness and Drivers for Change – Assessing market attractiveness requires that important macro environmental trends be identified and understood. The macro environment can be divided into six major components: demographic, sociocultural, economic, regulatory, technological, and natural arenas. (2-3 slides) a. What trends are influencing demand in the market, whether favorably or unfavorably? (Note: You do not need to describe all trends in each of the six categories; only the most relevant for your industry.) Be sure to consider the relevant trends in the general, broader environment that impact market demand, as well as the dominant economic features that have the most impact on the industry; be sure to discuss their implications? b. Single out 1 or 2 major trends that represent opportunities and 1 or 2 trends that represent threats, and their implications.
