Question: What should Snapchat do?
Your goal is to use the tools and frameworks from the course, along with data and financials from the case, in order to:
Analyze the firm’s industry and evaluate its positioning and strategy;
Identify the issue the firm is facing, and why;
Identify two or more potential options the firm could pursue;
Choose and defend a strategic recommendation.
Guidelines
Format and Length: The analysis should be a maximum of 3 pages, single-spaced, with 1” margins and 12 pt. font. Supplementary materials like charts and graphs may be included in an appendix beyond the 3-page limit. Submissions exceeding these guidelines will incur grading penalties. Late submissions are not accepted.
Content Focus: Your analysis should avoid merely repeating case details or resorting to external research.
Over-reliance on case facts or external information may indicate a deviation from the assignment’s intent.
Submission and Integrity: Submissions will undergo plagiarism checks using Safe Assign, absolutely no AI use
