Cultural Norms, Fair & Lovely, and Advertising (Case 2-2), Part 2
[WLOs: 1, 2, 3] [CLOs: 1, 2, 4, 5]
Prior to beginning work on this assignment, read Chapter 8:
Developing a Global Vision Through Marketing Research in your textbook
and, Case 2-2 Cultural Norms, Fair & Lovely, and Advertising.
In your paper,
Evaluate if the advertising of Fair & Lovely is demeaning to
women or if it is promoting the fairness cream in a way not too
dissimilar from how most cosmetics are promoted.
Explain if the strength of AIDWA’s argument is weakened now that a male market for fairness cream exists.
Explain how you would recommend using market research before
approaching the marketplace in India if you were an advisor for
Unilever.
The Cultural Norms, Fair & Lovely, and Advertising (Case 2-2), Part 2 paper
Must be one to two double-spaced pages in length (not including title and references pages) and formatted according to APA Style
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Links to an external site. and Writing a Thesis Statement
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Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution (The University of Arizona Global Campus)
Course name and number
Instructor’s name
Due date
Must utilize academic voice. See the Academic Voice
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Must include an introduction and conclusion paragraph. Your
introduction paragraph needs to end with a clear thesis statement that
indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions
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Must use at least one scholarly source in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources
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table offers additional guidance on appropriate source types. If you
have questions about whether a specific source is appropriate for this
assignment, please contact your instructor. Your instructor has the
final say about the appropriateness of a specific source.
To assist you in completing the research required for this assignment, view Quick and Easy Library Research
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tutorial, which introduces the University of Arizona Global Campus
Library and the research process, and provides some library search tips.
Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper
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Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List
