Compose a research paper outlining the Boursin Cheese Company’s marketing strategy.An audit and review of the current digital marketing activities for Boursin. Consider the marketing activities that are related to your chosen area of focus. Present 3 key takeaways of your audit that inform the rest of your report.
(20 Marks)
2. Using marketing insights from part 1 and any further research, identify a singular target market for Boursin, for the marketing strategy, using your marketing insights to support and justify. You may consider using demographic, psychographic and geo-demographic criteria as appropriate.
(20 Marks)
3. Develop a plan that spans 12 months for Boursin with the objective of driving sales throughout the whole year, not just at Christmas. In developing the plan, consider your chosen digital area. Consider how your plan will connect with your target audience from part 2. Break down this part into three sections:
Setting objectives for your marketing plan.
The actual strategies in your plan
How will you measure the success of your plan?
