Choose a “business” current event article or story that interests you and write about it. Why were you drawn to it? What information did you gain from it?
Give a brief summary of the highlights in the article. This needs to be enough to be able to understand what the article is about.
What is it about this article that inspired you to choose it? This is where you share your personal thoughts.
What new trend(s) in Marketing are evident in this article? Briefly explain it. Caution: You cannot answer “none” or “no trend found.”
Identify a Marketing principle in this article from what you learned this week. Briefly explain. Again, caution: You cannot answer “none” or “no customer service principle found.”
Share your personal opinion, perception, suggestion, or evaluation about some point in the article.
