Refer to Chapter 8: Imagine that you’ve been appointed as the new chief marketing officer (CMO) for a rising automotive company (e.g., Tesla ). Your CEO has decided that your company will be the premier “relationship” company in your industry. What could that mean? (10 points) How will you execute your plans to be the premier relationship company? (25 points) What will you use as data collection tools? (10 points) What role will interactivity (with customers) play in your plans? (5 points) What role will e-mail and social networking play? (10 points) Be as specific as you can.
