Cultural Tourism and Heritage Management
Assignment 1: Cultural tourism as a means for tourism destination development
Assignment type
Individual Report (WR-I)
Weighting of assignment
40%
Size or length of assessment
1,500 words
Unit learning outcomes
1. Demonstrate an in-depth understanding of the interplay between cultural tourism and heritage management, and how these concepts can complement and conflict with each other.
2. Articulate through written and presentation skills an analysis of current debates within cultural tourism and heritage management.
What am I required to do in this assignment?
Task
Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture is increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalisation.
You are required to write an individual 1,500-word report that provides an analysis of the value of cultural tourism as a means for destination development at a local level (using a case study of your choice).
Guidance
You are to identify a specific destination that promotes their culture and/or heritage and critically discuss how it reflects their local culture and/or heritage.
Are there any issues involved in using these cultural asset(s) for tourism purposes?
Referencing using Harvard both in text and your reference list is essential.
What do I need to do to pass? (Threshold Expectations from UIF)
In order to pass assignment 1, you will need to:
Demonstrate an awareness of the contemporary controversy and debates of exposing cultural heritage for tourism purposes
How do I produce high quality work that merits a good grade?
How does this assignment relate to what we are doing in scheduled sessions?
All travel involves a cultural element. This unit provides a critical insight into the complexity of cultural tourism and its increasing globalisation in existing as well as emergent destinations around the world. Sessions on this unit cover, for example: demand and motivation for cultural tourism, tourism destination strategies: localised cultural products and innovative global attractions. Both particularly relate to this assessment task.
How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your grade before you submit.
3rd Class 40-49%
Lower 2nd 50-59%
Upper 2nd 60-69%
1st Class 70%+
1
Knowledge & Understanding
(30%) Some basic knowledge and understanding of cultural tourism as a means for destination development Good knowledge and understanding of cultural tourism as a means for destination development
Very good knowledge and understanding of cultural tourism as a means for destination development Excellent and comprehensive knowledge and understanding of cultural tourism as a means for destination development
2
Interpretation & Evaluation (30%) Some basic ability to synthesise different perspectives, but lacks analysis of the role of cultural tourism for destination development
Argument on the effectiveness of employing cultural tourism as a strategy for destination development lacks consistency and critical thought. Good ability to synthesise different perspectives, but limited analysis of the role of cultural tourism for destination development
Attempt to develop a consistent argument on the effectiveness of employing cultural tourism as a strategy for destination development, but lacks critical depth.
Very good ability to synthesise different perspectives and to analyse the role of cultural tourism for destination development
Evidence of a consistent argument on the effectiveness of employing cultural tourism as a strategy for destination development (which is not critical throughout). Excellent ability to synthesise different perspectives and to analyse the role of cultural tourism for destination development
Strong evidence of a consistent and critical argument on the effectiveness of employing cultural tourism as a strategy for destination development.
3
Presentation & Structure
(20%) Basic presentation skills but major inconsistencies in terms of structure and flow that hinder understanding
Basic style of writing without using adequate terminology and vocabulary, major spelling and grammatical errors
Good presentation skills, but inconsistencies in terms of structure and flow
Good style of writing; however, limited in using appropriate terminology and vocabulary and some minor spelling and grammatical errors
Very good presentation skills, but minor inconsistencies in terms of structure and flow
V
