What is the purpose of prototyping?

In Chapter 6 the authors (Corporate Innovation: Disruptive Thinking in Organizations) examine an important aspect of new product design: prototyping.

1. What is prototyping?

2. What is the purpose of prototyping?

Define and explain the following terms (include examples of each):

3. Conceptual Prototype

4. Working Prototype

5. Presentation Prototype

2. In our text, Corporate Innovation: Disruptive Thinking in Organizations, Chapter 7, page 214, the author describe the result of a survey that suggested that there are five stable antecedents of middle-managers’ entrepreneurial behavior.

Describe and explain each antecedent.

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