DISCUSS – THE IMPACT OF SOCIAL MEDIA

DISCUSS – THE IMPACT OF SOCIAL MEDIA
DESCRIPTION AND GUIDANCE
Consider this practical definition of social media, as provided by investopedia.com opens in new window:

“Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.

Social media originated as a way to interact with friends and family but was later adopted by businesses which wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously.”

In this assignment, you are given the task to understand, outline, and present your findings regarding the impact of social media on:

Marketing
Business goals
Business-consumer relationships
Your task is to explore and explain the impact – both positive and negative – of social media on the above areas.

Your research should include detailed explanations; provide examples, contexts, and case studies to support your research.

ASSIGNMENT STEPS
Explore the impact of social media (positive and negative) on marketing, business goals, and business-consumer relationships.
Explain your research findings.
Prepare a brief research report. Your explanations should include detailed explanations; provide examples, contexts, and case studies to support your research.

SAMPLE RESEARCH REPORT FRAMEWORK

Outline of Research Question

What are the impacts of social media on:
Marketing:

Business goals:

Business-consumer relationships:

Positive Impact

Marketing:

Business goals:

Business-consumer relationships:

Negative Impact

Marketing:

Business goals:

Business-consumer relationships:

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