Write about What internationalisation mean, why do firms internationalise, how do firms internationalise, and when is this done? The review extant literature will reveal some theories/models that cover this stream. You’ll find arguments that focuses on areas like: Factor Endowments & International Product Life Theories, Economics-oriented perspectives of internationalisation like: Internalisation (or transaction cost) theory, Eclectic paradigm, Stage of development models, Network theories, Business Strategy/Contingency theories, Resource-based theory, etc. You then link the arguments from this initial part to Retail Internationalisation (the focus of my research).
With Retail Internationalisation you’ll equally review major arguments here – meaning of retail internationalisation, and theories/models/frameworks of retail internationalisation some of which include: Hollander’s contribution, Salmon and Tordjman’s Classification, Dawson’s Assessment, Sternquist’s SIRE Model, Doherty’s contribution, Vida, Reardon, and Fairhurst’s IRI Model, Picot-Coupey’s Framework, and others.
This textbook will help enrich the understanding in this area: Nicholas Alexander and Anne Marie Doherty, (2009), International retailing International retailing, Oxford University Press.
Also, you can read some top journal papers from these journals:
https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services
