It can be good practice in your preparations for each part to undertake a number of activities. These
include:
• Establishing key issues/areas raised by the question.
• Defining fundamental terms.
• Describing contextual information eg background to topic and its significance and/or
interesting statistical data.
• Identifying, explaining in detail and cross-comparing relevant concepts, models and theoretical
approaches.
• Applying concepts to contemporary issues within business settings.
• Applying models/theories to workplace/organization/industry examples and/or evaluating the
practical application of models/theories.
• Drawing parallels between theory and practice.
• Evaluating relative merits and drawbacks of opposing academic viewpoints with a view to
building independent opinions.
• Formulating balanced, persuasive independent arguments based on academic evidence and
judgment.
• Stating a clear, overall answer to the questi
