Brief history of the company Information about the industry Company mission (stated or implied) Company objectives (stated and implied) – Main Body of the Paper Summarize company’s competitive strategies Complete analysis of external environment [industry], and internal resources/capabilities using appropriate tools such as Five Forces, PESTEL, SWOT, Value Chain, etc. Analyze financial data using ratio analysis. Additional sources for the company’s financial information can come from annual reports, Yahoo Finance, etc.) Statement of Problems and/or Purpose of analysis (Specify the salient problem, and explain why selected.) Identification of strategic alternatives available (a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages and disadvantages at the corporate and SBU level). Recommended strategic alternative (include support) Implementation plan (activity plan) recommended for the company (including challenges and issues). Evaluation and control plan – Conclusion Short Summary Reference section Support materials for the company or the industry if needed. (Research documentation) The report must be written in APA format. Sources are: American Psychological Association. (2010). Concise Rules of APA Style. 7th ed. Washington, DC: Author. ISBN: 9781433805608 https://owl.english.purdue.edu/owl/resource/560/01/