Communication Objective(s) and Key Performance Indicators Based on the current situation of the organization, focus on the specific communication objective(s) integrating the organization`s mission and strategic goals for this communication project. In determining the impact of the project on the targeted stakeholders, describe several Key Performance Indicators — what attitudes and/or behaviors should be measured to assess whether the project is successful in achieving its objectives? Research Findings and Analysis In developing your research strategy, you should identify 3-5 Research Questions that will guide your exploration of sources and data. In this section summarize what you learn, highlighting best practices that relate to your project, and synthesizing evidence that will form the basis for your recommendations. When gathering information, be sure to consider the quality of the sources, especially online sources (for example, avoid student papers). Specify any information that is provided to you by the sponsoring organization, This section of the Discovery Report should include the following: For each Research Question: Sources of information used Brief summary of key resources (articles, websites, etc.) Key findings and/or results of data analysis
