The following analysis should be submitted in two documents: Excel Spreadsheet (for calculations) and a 6-8 page Microsoft Word document (for written analysis), in proper APA 6th edition format (title page, references page, no abstract required. It will be submitted as two files (Word and Excel). The goal is to produce a paper which explains the firm in a format that flows logically and analyzes the issues for the best recommendations possible. Project Parts 1-5 Review Project Requirements Part 1 1. Financial Statements & Notes a. Consolidated Statement of Earnings (Income Statement)–List basic EPS for the 2010 to 2014 and interpret. What was the growth in net sales each year from 2010 thought 2014? Calculate and compare ROA, ROE, and Net Profit Margin for 2013 and 2014–interpret. What were the three largest expenses in 2014? Please breakdown the percentages to total expenses for each of the three. What were the five major segments/elements which made up net sales? Breakdown all five percentages compared to net sales. b. Consolidated Balance Sheet–Write the balance sheet equation with totals from the annual report. Calculate and compare the current ratio, debt to asset ratio, and asset turnover for 2013 and 2014-interpret. What are the two largest assets and two largest liabilities on the balance sheet for 2014? How many shares are authorized? How many are actually issued as of 2014? What is the par value of stock and what does this mean? How is the statement of earnings linked to the balance sheet? Why is the balance sheet considered to be one of the most important financial statements? c. Consolidated Statement of Cash Flows– which method for preparing a cash flow did they use? What are the three major activity sections on the cash flow and what is permitted in each section? What were the two largest sources of cash in 2014? What were the two largest outflows of cash in 2014? How does the cash flow link to the balance sheet and income statement? d. Notes– how many notes were in the annual report? How did they value their inventory? What is the main issue mentioned in note number one? Who is responsible for preparing the notes and the annual report (auditors, SEC, etc.) Why is the notes considered an integral part of the financial statements? Part 2 2. The Auditors Report a. What accounting firm did the audit? What city and state is their office? b. What financial information did the firm audit and what framework did they use? c. What opinion did the auditor give? What are other opinions auditors could give? d. Did they audit Internal Controls? Describe what they did for this process. Part 3 3. Management’s Discussion and Analysis a. What are the three key growth strategies mentioned in this section? b. How does management describe its main function as a company in this section? c. Why should this section be reviewed before examining the financial statements? Part 4 4. Non-Financial Items a. Leadership team–Why is management important for the future on an organization? Who are the primary leaders of Campbell’s (list name, position, brief bio)? What is the CEO’s strategic vision for Campbell? b. Brand recognition and customer satisfaction – How would you evaluate the Campbell brand value? How would you rate customer satisfaction? c. Corporate Culture/Core Values–what are these values and why would these values give Campbell a competitive advantage? Part 5 5. Christ-Centered Management a. Reports of Management Who is responsible and must sign the annual report (10-K)? What are they primarily responsible for? What federal legislation requires the items above? Name the law and provide a brief overview of its main elements. b. Christ-Centered Accounting Principles Conclude by choosing a bible verse which provides clarity on ethical money management. Explain why you chose your verse and how it guides you to be a good steward of all that the Lord has entrusted you with.
