Subject: Strategic Management Selected Company: Zara Article reference: https://www.heuritech.com/company-analysis/zara-leadership-artificial-intelligence/ Big question: “How can Zara maintain its leadership in fast fashion thanks to Artificial Intelligence?” The CEO of Zara, Oscar Perez Marcote, has just appointed you as a new Strategic Manager thus you have to: – 1.Undertake a review of Zara’s current strategic position. 2.Strategic choices facing Zara and evaluate these choice as to their suitability, acceptability and feasibility. 3.Finally, to decide upon future strategy for Zara by outlining them as below: – i.Zara – Background Information – Focus on the current information on the fast fashion industry relevant to strategy (mission,vision, values and objectives of the company) – ii.External Analysis – Environmental and Fast Fashion Industry – Using relevant strategic tools to analyse the external environment (PESTEL, Porter’s five forces, Analyse strategic and competitor positions in terms of strategic groups and market segments) – iii.Internal Analysis – Strategic Capabilities & Resources – Using relevant tools to analyse the internal environment (Use VRIO-Value, Rarity, Inimitability & Organisational Support; use SWOT analysis to develop a TOWS matrix) iv.Strategic Options – Using strategic direction tools to evaluate Zara’s strategic choices and future strategic direction (Use Ansoff Matrix, Porter’s Generic Strategy, Assess the relative benefits of vertical integration & outsourcing, Identify Strategic Business Units (SBUs), Assess Generic Strategy of Cost Leadership, Differentiation & Focus, Bowman’s Strategic Clock) – 600 words v.Strategy Selection & Justification – Critical evaluation on the selected future strategy for Zara and a justification to the selection provide (Employ SAFE-Suitability, Acceptability, Feasibility & Evaluation to identify option strategic options)
