The first of six steps of performance management consists of goal setting, as detailed in Chapter Three. Assume that you work for the Los Angeles Tribune, a large but struggling newspaper publisher with distribution throughout the Los Angeles region. Various problems have arisen that need to be addressed:
The cost of paper is rising
The cost of distribution is rising
Circulation revenue is down
Advertising revenue is down, largely due to free online listings offered by Craigslist and other online advertising services
Customers are largely in the 40+ age range
The current number of employees cannot continue to be supported if revenue continues to shrink
