Your role is to SELECT ONE of these global firms as a case study to examine the macro and micro environmental factors that have significantly contributed to its global marketing success story. List of companies: Tiktok, Coca Cola, Twitter, Procter-Gamble, McDonald′s or Starbucks. IDENTIFY AND ANALYSE TWO CRITICAL FACTORS specifically within the MACRO and MICRO ENVIRONMENTS that have contributed to the success of your selected company global marketing operations. You should go beyond an international marketing mindset, but rather examine such factors with a global thinking perspecti
