Using relevant industry resources you are expected to complete a media strategy and schedule which argues why each media platform/vehicle you’ve chosen is relevant, an estimate for budgeting purposes (using Medialive.ie) and plan that illustrates where and when each vehicle is activated (higher scoring students will provide a mindful and possibly staggered approach (which they will be expected to give a rationale for).

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Using relevant industry resources you are expected to complete a media strategy and schedule which argues why each media platform/vehicle you’ve chosen is relevant, an estimate for budgeting purposes (using Medialive.ie) and plan that illustrates where and when each vehicle is activated (higher scoring students will provide a mindful and possibly staggered approach (which they will be expected to give a rationale for).

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