“Find an ideological opportunity. Use primary and secondary research to support your claims (ethnographic observations and interviews).
• Ideological opportunity is a key term from the cultural innovation model, LEC 4
• We will cover how to collect and analyse primary, qualitative research in LEC 5 and 7
I have included the PP slides which are quite general with their recap in words document for you to have a general idea and I have attached some required readings and a list of compulsory reading as the lecturer insisted that is must be part of the paper 🙂
I have selected DuckDuckGo as an example of a particular company which could be an ideological opportunity as it is a company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. The social disruption behind it is the idea of individuals being concerned about the internet eroding their personal privacy… However feel free to let me know if you think of a better idea of ideological opportunity
Good assignments:
• Demonstrates understanding of key concepts that include ideological opportunity, social disruption, and cultural orthodoxy
• Provides strong evidence for these claims, gathered through primary and/or secondary research (assessed on the strength of the claims – good journals)
• Draws on independent reading and research (reading outside the reading list)
• Is delivered with structure in mind and is written clearly (only short sentences and clear ones)
• READ OUTSIDE REQUIRED READINGS
The finer details:
• 2,000 words maximum.
o This word count excludes the list of references at the end of your essay.
o This word count includes any subheadings you may wish to use, and the bracketed references in the body of your essay.
• Use the APA (American Psychological Association) referencing style.
• Times New Roman, font size 12. No fancy fonts please.
• 1.5 Line Spacing.
