Summary: COURSE PAPER. The selection of a topic for your course paper is an important decision. You will be investing a considerable amount of effort in it. The subject of your course paper should meet the following criteria: 1.Team Branding Project 2.Each student is expected to prepare a Branding Project to be delivered to the class Week 8. The objective of this project is to give you hands on experience in brand management. 3.You have two options: a.Choose an existing brand and improve it b.Create a new brand 4.Your project should include: a.Evaluation of brand awareness and brand association for existing brands* or opportunity evaluation for new brand b.Brand positioning and values c.Who your target is d.Brand elements e.Marketing programs and communications f.Brand portfolio analysis if existing brand or potential brand extensions if new brand 5.You can conduct a mini survey on-campus or with online colleagues to identify these 6.Deliverables due Week 8: a.Report, double-spaced, with support graphs and data, and follows APA convention b.Powerpoint presentation c.One paper copy of the PowerPoint presentation to be submitted d.All deliverables are due in the beginning of class e.Grade will be affected if materials are turned in later in the class
