Please read the case “Preserve the Luxury or Extend the Brand?”. I will include the PDF in the files I upload. Answer the following questions, be detailed. 1) Are there important changes happening in the world wine markets that Gaspard should be aware of? 2) Are you worried about Claire’s reaction and future with the family business if her suggestions are rebuffed? 3) How is your thinking influenced by these possibilities? 4) What is the role of wine critics like Parker?
