Apply knowledge of the principles of luxury brand management and of evaluating its marketing strategy to maintain the brand’s identity and luxury credentials in an evolving environment.

Words: 128
Pages: 1
Subject: Uncategorized

To apply knowledge of the principles of luxury brand management and of evaluating its marketing strategy to maintain the brand’s identity and luxury credentials in an evolving environment.
This assignment is based on academic knowledge of luxury strategy and understanding of the principles of luxury marketing with reference to the “dream equation” (Kapferer & Bastien, 2012).

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