Sephora Direct: Investing in Social Media, Video, and Mobile.

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Words: 134
Pages: 1
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1. Are the types of purchases & information needs different for online vs. offline shoppers? 2. Are there differences in the type of consumer who shops Sephora primarily online vs. offline? 3. What roles & strategic objectives does online vs. retail achieve for Sephora? 4. Has the importance of online vs. offline changed for Sephora since COVID and should they try to accelerate the move to e-commerce?

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