Describe and discuss (broadly speaking) the 4 Ps associated with your product/service.
Old 4 Ps – Product, Place, Promotion, Price and two of the New 4 Ps – People and Processes.
12-point Times New Roman font, double spaced, and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
Must follow this format:
– Discussion of the research
– Inclusion of corroborating research about the theory and/or your product
– Analysis and discussion
